This is a picture of Dr. Jaap Haartsen. He is the guy you can thank for Bluetooth devices. Do you recognize him? What about his name? He did something amazing. Now, if Jaap Haartsen stopped you at work to tell you how to sync your FitBit, would you listen to him? Probably not, unless…
It’s almost Easter. While some children trip up over whether Santa is real or not, my struggle has always been the Easter Bunny. Santa is pretty standardized, a round man in a red suit with a beard. He shows up in malls and at parties, has a sack and reindeer and delivers presents through the…
Whenever a company is going through change or a hard time, I always advise everyone that, “Communications should look at everything before it is shared publicly.” I get eye rolls and sniffs. I suspect people think that I’m being nosy and want control. But really, my goal is to support you and your message. Your…
Working with small businesses is always interesting. Small businesspeople are generally enthusiastic, passionate about their work, and often have no idea how communications can help. It takes a lot of work to get to figuring out what they need. I can have a logo designed for them, but I don’t design logos. I can help…
If getting to Mordor is your goal, your objectives may have to change along the way.
Saving a worm won’t earn you eight million dollars and other bad business ideas
But, it’s a bit like going on a roadtrip without a map — you’ll end up somewhere. You may even have fun. But if you need to get the Ring to Mordor you need something better.
